Puggaard & Co.
Sales, strategy and network in MedTech and Healthcare
More than 25 years of experience and a strong Scandinavian network help your business grow
Puggaard & Co. supports companies in MedTech and Healthcare with sales, strategy, and market access in Scandinavia. With more than 25 years of experience and over 130 reference projects, we are your trusted partner for growth and innovation.
SERVICES
Taking Your Business to the Next Level
Services
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Sales, identifying customers, buying center, value proposition, channel and pricing
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Training and leading sales teams
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Marketing, material e.g. ppt., www, printed material e.g. brochures, case stories
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R&D support/input, adapted
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Distribution in Scandinavia and Northern Europe, either via Puggaard & Co. (in Denmark) or identifying ideal partner
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Market reports, surveys, statistics, access to market
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Introduction to vast net-work of governmental bodies e.g. hospitals (clinically & technically), psychiatry, nursing homes and companies across Scandinavia
I’ve spent more than 25 years shaping how light impacts people – from hospitals and clinics to nursing homes and companies across Scandinavia.
With a deep passion for both sales and strategy, I bring together technology, people, and business to create meaningful results.
Today, I work as an independent Business Consultant within Lighting & MedTech, helping companies build growth, networks, and strategies that last.
As exclusive distributor in Denmark for the Swedish innovators BrainLit and representing MedicSolution, I represent groundbreaking solutions at the intersection of light and healthcare technology.
Claus Puggaard
Approach
My focus has always been targeted sales with real impact – providing not only products, but also developing strategies, concepts, and services that make a difference for both healthcare staff and patients.
I have a special talent for listening, understanding complex challenges, and translating them into the right solutions. It’s about seeing the bigger picture while tailoring to the specific needs of clinicians, technicians, and the people they care for.
At the heart of my work lies a strong passion: to improve conditions for both staff and patients in healthcare – making everyday life easier, safer, and more meaningful.
REFERENCES
Thursday 2nd. October
at 12.00-12.45
Track 2:
Lys – Fysiologisk Virkning
Don't miss the renowned scientist Joachim Stormly Hansens inspiring talk on the pfysiological effects of light.
CONTACT
Puggaard & Co. ApS
