Puggaard & Co.
Better conditions for staff and patients
Sales, strategy and market access in Scandinavian healthcare, backed by 25+ years of experience.
Puggaard & Co. helps MedTech and lighting companies succeed in Scandinavian healthcare. We bring innovations such as health-promoting light to hospitals and care facilities, supporting sales, strategy, distribution, and market access. With more than 130 reference projects across Denmark and Sweden, we know the market, the decision makers and what it takes to create real impact.
SERVICES
How we help you grow in Scandinavia
From market entry to long-term growth we support your way to the customer
1. Sales & Strategy
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Customer identification, buying centers and decision-makers
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Value proposition, pricing and channel strategy
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Training and leading sales teams
2. Market Access & Distribution
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Distribution in Scandinavia and Northern Europe, through Puggaard & Co. in Denmark or by finding the right partner.
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Market reports, surveys and statistics
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Introductions to a wide network of hospitals (clinical and technical), psychiatry, nursing homes, public bodies and companies across Scandinavia
3. Marketing & Product Support
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R&D input to adapt products to Scandinavian needs
For more than 25 years, I have worked with how light and technology affect people in hospitals, clinics, nursing homes and workplaces across Scandinavia.
I bring technology, people and business together, helping companies build growth, networks and strategies that last.
As exclusive Danish distributor for the Swedish lighting innovator BrainLit, and representing MedicSolution, I work at the intersection of light and healthcare technology.
"Founder & Business Consultant, Lighting & Medtech"
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Claus Puggaard
Approach
I start by listening to clinicians, technicians and decision-makers, so I understand the real challenge before proposing a solution.
My focus is targeted sales with real impact. That means not only delivering products, but developing the strategies, concepts and services that make them work in everyday practice.
The goal is the same: an everyday life in healthcare that is easier, safer and more meaningful for staff and patients.
REFERENCES
Why Puggaard & Co.
Puggaard & Co. serves all major hospitals, clinics and nursing homes in Scandinavia.
It's all about improving conditions for both staff and patients in healthcare - making life easier, safer, and more meaningful
Selected clients
130+ reference projects across Scandinavia including:
Denmark:
Rigshospitalet
Aarhus Universitetshospital
Aalborg Universitetshospital
Sweden:
Karolinska Hospital
Skåne Universitetssjukhus
Sahlgrenska Universitetssjukhuset
Akademiska Sjukhuset
Region Värmland - Hälsa & Vård
Skareborgs Sjukhus
Working with Puggaard & Co.
Whether you are a hospital looking for better working conditions, or a MedTech company entering Scandinavia, you get a partner who knows the market, the people and the decisions behind it, and who turns innovation into tangible results.
FSTA 2026
Thank you to everyone who stopped by stand 17 at Nyborg Strand.
Great conversations about how light supports staff and patients.
Missed us at FSTA?
We'll be happy to show you how biocentric lighting can support staff and patients in your hospital or care facility.
Contact Claus Puggaard
T: +45 5115 40 80
CONTACT
Puggaard & Co. ApS
Brainlit distributor in Denmark, Faroe Island and Greenland
